Your portfolio is a key tool in marketing your photography business. But what subjects should you include? Here are some tips to get you started.
When starting out, many photographers choose to focus on a particular niche or style. This can be helpful in terms of both marketing and refining your skill set. You may want to consider portrait, landscape, still life, or even event photography. Once you know what sort of photography you want to pursue, research the type of clients who would be interested in that style. For example, if you specialize in portraits, look for clients who need headshots or family photos.
If landscapes are your thing, look for companies that might need photographs for their website or promotional materials. Still-life photos could be used by product manufacturers or designers, while event photographers might work with everything from corporations to local organizations hosting a fundraiser. It’s important to target the right clientele so that you can get the most exposure (and income!) for your work!
Strategies for getting the best results when shooting for a portfolio
Have a good concept: Before you even pick up the camera, think through your story or theme and plan out what type of shots you want to take. Brainstorm ideas and sketch out the kinds of pictures you’d like to create.
Keep it simple: Focus on using natural light when possible and shooting with minimal equipment. Simple setups and shots can often be the most effective.
Bring a variety of lenses: Having different lenses on hand will allow you to capture a wide range of perspectives, from close-up details too far-away landscapes.
Have backup gear: Make sure you have all your batteries charged and plenty of memory cards. You don’t want to be caught off guard mid-shoot due to running out of batteries or memory cards.
Experiment: Don’t be afraid to try new angles, techniques, or props in order to get the perfect shot. Take risks and push yourself outside your comfort zone for the best results.